01
Define a customer situation
Write a sentence describing who needs the item, what they want to do and the practical constraint they face. For example, someone organizing a small kitchen may care about dimensions more than decorative claims. This is a hypothesis to investigate, not a fact about every Moroccan household.
Avoid deciding interests from age or city alone. A location label does not explain why a person needs a product. Choose a use case you can discuss accurately and identify the product details required to evaluate it.
02
Collect questions, not personal profiles
Review questions people voluntarily ask about the offer, such as fit, included parts, cleaning or installation. Keep an anonymized list of question themes rather than copying names, phone numbers or private conversations. Ask permission before quoting a customer directly.
Separate repeated questions from isolated comments. Ten people asking about size suggests the explanation may be incomplete; it does not prove ten people will buy. Use questions to improve the information customers receive.
03
Turn a question into a test
Choose one uncertainty and prepare two truthful explanations of the same offer. One might show dimensions earlier; another might begin with a use demonstration. Keep the item, price information and audience consistent so a different result is easier to interpret.
Record the version, placement, dates and personal spending. Do not claim per-post attribution unless your actual setup supports it. Customer feedback can inform a next test even when the sample is too small to make a strong conclusion.
04
Decide what evidence supports continuation
Review whether customers understand the item and whether the generated orders reach meaningful outcomes. A campaign attracting many questions but few informed orders may need a clearer description rather than a larger budget. Track unresolved outcomes separately.
Write what you learned and what remains unknown. Do not label an audience profitable from clicks alone or extrapolate one small test to the whole country. Combine the findings with product availability and your budget limits before continuing.