01
Collect facts before writing
Start with the approved name, contents, materials, dimensions, options and usage limits that are actually documented. Missing details should become questions for the team, not invented features. Keep a short source note so you know which statement came from the listing.
For compatibility-dependent items, specify the supported model only when verified. “Suitable for every device” is not a safe replacement for missing information.
02
Move from feature to practical benefit
Explain what a documented feature lets the customer do. For example, separate compartments can help organize small items if the product actually has those compartments. Do not turn this into a claim that the item saves a precise amount of time without evidence.
Open with the intended use, then describe the contents and the important decision details. Short paragraphs are easier to scan than a long collection of unrelated superlatives.
03
Address likely objections
Buyers often want to know whether an accessory is included, whether installation is required or whether a size fits their space. Answer those questions directly when verified. If a detail remains unknown, say it needs confirmation rather than hiding the uncertainty in promotional language.
Keep delivery timing, warranties and return terms aligned with the actual offer. Do not invent a guarantee or imply medical treatment from an ordinary product description.
04
Review both languages and the offer
Translate the meaning without changing stored names, options or amounts. Make sure a buyer reading Arabic sees the same contents and limitations as someone reading English. Keep the product name recognizable across the post and checkout journey.
Before publication, compare your draft with the current catalog. Remove outdated claims and test the offer link. A clear call to action should invite an informed order, not pressure the customer using fake scarcity.