01
Name the stage you are measuring
Submitted orders indicate customer requests. Confirmed orders have progressed through confirmation. Shipped orders are in the delivery process, and delivered orders have reached the outcome used for delivery-based earnings. Cancellations and returns must remain visible as different results.
A large order count cannot tell you the earnings without the order outcomes and recorded amounts. Never label all pending orders as completed sales.
02
Use a consistent denominator
For a delivery-rate comparison, define a group of orders and the number within that group that reached delivery. If ten of twenty submitted orders are delivered, the observed share is 50% at that moment. The remaining orders may still change the outcome, so state whether the group is settled.
Do not divide today’s deliveries by today’s new orders if they belong to different campaigns or dates. That mixes stages and can produce a misleading percentage.
03
Compare cost with recorded earnings
Track personal spending alongside the earnings recorded for delivered orders in the same campaign group. Gross order value is customer sales value, not the affiliate’s net result. A planning estimate and an available wallet balance are also different numbers.
Keep manual notes when your setup does not provide reliable per-creative attribution. Do not claim every sale came from one post simply because it was published near the order date.
04
Turn the report into a decision
Record the product, audience, creative, dates, spending, known order outcomes and unresolved questions. Look for patterns such as unclear contents, incompatible items or incomplete addresses. Change one variable when testing an explanation so you can interpret the result.
Use the report to improve clarity and budget control, not to create an income promise. A previous campaign result is evidence about that test, not a guaranteed rate for another seller.